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Discover Video Marketing Secrets

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Online marketing has changed for the better over the last few years. We no longer need to rely on things like banner ads to drive traffic to our websites. There has been a slight shift towards marketing with video, although it is not always clear what this involves. In this article I aim to uncover some of the more important video marketing secrets.

We all want to get more customers, make sales and increase our conversions. Video has proven to be a good marketing technique for helping us achieve that. The main hosting site which will get the most traffic to your website is YouTube.

Firstly you should have an idea of which niche you intend to work in. Once you have decided on this the next step is to go and generate lots of really good quality video content. Then go and submit your video to YouTube. This is one of the main video marketing secrets you can use.

Another good strategy is to keep on submitting high quality content and get your name out there. Brand yourself if you can as this will give you more social proof and trust.

The key is to get as much exposure for your blog or website as you can. Provide good quality content over time for viewers and you will find they will be flocking to your website.

Gradually you will build up traffic on YouTube and also in the search engines. Google loves video and you will notice your videos will show up in the search engine results. The more video marketing secrets you discover the greater they will benefit you.

Video marketing secrets YouTube

Creating a video and uploading it to YouTube is only half the story. You must optimise your video in YouTube because this will be beneficial for you in the search engines.

The secret to getting more traffic to your site depends on whether you enter a description and a title for the video. Don’t just make something up. Take time to do your keyword research as part of your online video production and pick a keyword that gets good searches each month and has low competition. Now take that keyword and enter it into the title of the video and also somewhere in the description. If you are able to add a secondary keyword in the title then by all means do so. This can only help with the optimisation process.

Here is another YouTube video marketing secret. Enter your website address in the description box. Also add it to the video if possible.

Tags are so important also. This is where you can add any keywords or related words. You may as well put in as many as you can as this is really important to whether your video gets seen. Enter them in quote marks and put a space between each one.

Search for other videos in your niche and have a look at their tags. If you like any of their tags then use them in your tag list also for your video.

Make sure you pick a suitable category for your video. If it is an educational video for example then the ‘how to’ category would be a good fit.

Another one of the video marketing secrets worth knowing is that you need to actively participate in YouTube communities. What exactly do I mean by this? Well, you need to add comments to other people’s video or channel.

Don’t just go and put something silly such as ‘Nice video’. This kind of comment adds no value at all and also you risk having your comment removed. Talk about what you like about the video and any other related material. Show that you at least have some knowledge of the subject.

Get involved in the YouTube community and start making friends with people who have the same interests as you. Interact with them, start conversations and get yourself known. You can write comments on their channel, send them emails, comment on their video, etc.

YouTube is the one site you must use. I would not recommend any other video site to uncover video marketing secrets. Try to focus all your video marketing effort on YouTube.

The secret of a good video is to make it engaging. Make the viewer want to continue watching by providing interesting, thought provoking content. You want them to click back to your website to investigate more about your product or service so make sure your video content is good enough.

A video will appeal to the search engines and help to give you a good page rank on Google. Equally video appeals to people also and if you are able to engage them with your content you will start to get them into your sales funnel. This means more customers and the potential of more sales. How does that make you feel?

By now you are no doubt starting to discover that video marketing secrets make your campaigns a little easier.

Video will work for practically any niche or subject you can think of. Creating an engaging video is really down to your imagination and creativity.

You’ve probably heard the term ‘content is king’. This is certainly true and if you can create high quality video content that people will want to share with friends or family, you will be well on your way to making money online.

Convert static text to video

One video marketing secret worth using is to convert your static text sales pages into video. Why is this of benefit to you? Studies have shown that people prefer to watch video rather than read long text. With video they get to experience a real person talking the sales page out loud. This makes them trust you more. With static text you have no idea if the person exists.

There are many ways to convert static text sales pages to video, but if you are not sure then get it done by someone who has experience with this. A video sales page will help to increase your website conversions. You can get someone to convert your articles also for even more sales.

Conclusion

I have shown you some useful video marketing secrets that you can put to use straight away. Video is the way forward and you should be using it in your arsenal of internet marketing tools.

Working In Spain

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If you Work in Spain you will enjoy a strict protection of your rights, all your rights are detailed in your contract. You should therefore make sure you are provided with a legal contract (in fact it is illegal to work without one, and those caught doing so will be deported back to their home country). Work contracts will be provided in Spanish and it is advisable to have it translated.The two main contracts are:Indefinite term contract
Fixed term contractGenerally most work contracts are different because it depends on the type of work you are carrying out for each individual company. Most contracts allow for a siesta period between 14.00 and 17.00 in the afternoon.Mainly one year contracts are provided with 14 or 15 monthly payments including extra pay at Easter and Christmas. Standard practice is to give an extra vacation payment in August.At the termination of a contract, depending upon the length of employment, employees may generally be granted a severance payment, which is related to the length of employment and wage.Should you be unhappy and feel that your contract has been wrongfully terminated, you are entitled to present a demand for conciliation within 20 days. The outcome is reliant on the agreement between the parties. If no agreement is reached, you may place a suit before the Labour Court (Juzgado de lo Social) within 20 days. If the court finds in your favour, you will receive 45 days compensation for every year of your employment. If you remain unsatisfied, you have five days to file for recourse.Cost of living and Quality of lifeYou have to bear in mind that wages tend to be lower in Spain but the living costs are relative to what you earn, when compared to the UK where living costs and the standard of living is considerably higher. Spain does enforce a minimum wage, which from July 2004 was set at EUR15.35 euros per day, or EUR490 euros per month.Working hours and holidaysThe Spanish have a standard working week consisting of 40 hours, with overtime this can reach 43 hours. The normal working day includes a two or three hour afternoon siesta and a later finishing time. In the summer months working hours may change. There are no scheduled coffee or tea breaks, but employees take these around their working schedule.Overtime is not compulsory in Spain but can never exceed 80 hours a year. Overtime should be paid at the normal rate plus a minimum of 75% of the normal hourly rate. Time off may be given in lieu of overtime but there must be a written agreement beforehand.If you are a full time employee you will be entitled to one month’s paid annual holiday (20 days) and a minimum of one and half days off per month. Spain has 14 national and local paid public holidays a year. If your holiday falls on a weekend, another day is not usually granted unless the number of public holdiays that falls below a certain number. It is advisable to check with your employer what the allowances are in your workplace.Benefits of working in SpainThe employer deducts all the employment taxes and Social Security contributions and pays them directly to the official offices. Deductions come to around 8.4%, which breaks down to 2% IRPF (tax) and 6.4% Social Security contributions. Fringe benefits for contracted employees include health coverage under social security, workmen’s compensation, unemployment and retirement.

A New You – How To Create Health And Fitness Through The Power Of Visualization

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Have you ever wondered how those Olympic athletes have such drive, willpower and tenacity to push their bodies to the limit of physical capabilities?It’s because they have a vision, an end in sight. Without a vision, one cannot accomplish anything and the alternative is like sleepwalking without a hint as to where you’re going. Only with a vision can one have focus and it’s the focus that drives us to take steps to realize our dreams.Everyone wants health and a fit body. And, it’s everyone’s God given right to be healthy and fit. You may have suppressed that desire because you can’t believe you can have it. You may think you are too weak, or genetically predisposed to that excess around your middle. But it can happen, using the power of your thought.Health and fitness is a mindset, and the first thing you need to do is change your mind, not your eating habits.The power of your mind rules your thoughts, thoughts become emotions, and emotions make us react. Emotions are the ones that sabotage a well meaning New Year’s resolution. Thoughts like “I always fail” or “I’m too out of shape to begin” catapult us into negative thinking and self-destructive behavior.Here are 3 basic steps to turning around behavior to achieve results:1) Intention your day. Before getting up in the morning, visualize how you want your day to unfold. Perhaps it’s a day of peace, of calmness, completing activities, enjoying conversations, and letting the little things roll off your back.During your visualization, include a picture of feeling healthy, fit, and vibrant. Envision healthy holistic food going into your body to feed and nourish it. Envision your body feeling strong, limber, and sexy. Envision using your body during exercise to pump blood and strength into your muscles, heart and bone. Feel the emotions that come up with this thought – you are halfway to bringing success to you!2) Intention your actions. While getting into the feeling of health, think about what steps you need to do, just today, to make that feeling come true. Would it mean a quick stop at the co-op or market for some fresh fruits and vegetables? Would it mean scheduling a walk or workout into your day, and making that appointment as important as any other meeting? Make up your mind to incorporate these steps.3) Acknowledge and appreciate. At the end of the day, give yourself acknowledgment and thanks for the steps you followed through to make your healthy dreams come true. Don’t be hard on yourself if you did not do it perfectly, just honor yourself where you are and repeat the exercise the next morning,Making visualization a part of your daily routine puts you in the driver’s seat of life. You decide what you want, and using the power of thought, YOU make it happen.

Exploring Your Career Path in the Financial Sector

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Are you searching for a job in the financial sector? There are many excellent career choices in this industry that will give you great pay and benefits. Choosing a career as a financial planner is an excellent idea if you’re looking for a highly lucrative position with a bright future ahead of it. Jobs in the financial planning industry are expected to increase by nearly 27 percent by 2022. It’s a great idea to get in on the ground floor of an industry that is guaranteed to provide a lifetime of lucrative employment and career advancement opportunities.

What Sort of Degree Do You Need to Become a Financial Planner?

You can’t just expect to walk in and nab a “plum” financial planner position. You must show proof that you possess the necessary qualifications. A Bachelor’s degree in a financial field is an excellent starting point. It may get you in the door at some places. However, more and more employers are insisting that applicants for financial planning positions possess an MBA. This is especially true if you will be seeking a position that enables you to climb the corporate ladder to a senior management or even partner position.

You Will Need to Obtain Certification as a Financial Planner

The next step to becoming a financial planner is to obtain the necessary certification. The two most well-known types of certifications are Certified Financial Planner (CFP) and Chartered Financial Analyst (CFA). To qualify for the CFP exam, you will need three years’ experience in a finance-related industry. You also will need to have a Bachelor’s degree or better. And, finally, you will need to pass a thorough background check. The exam itself lasts 10 hours and is split over 2 days. To qualify to take the even more grueling CFA exam, you will need four years’ experience.

It Pays to Get Your License to Sell Stocks and Bonds

As a financial planner, being able to sell stocks and bonds is not necessarily a requirement. However, being qualified in this area certainly doesn’t hurt. You can obtain a Financial Industry Regulatory Authority (FINRA) license, such as the Series 6, 7 or 63, to be able to sell mutual funds, stocks, bonds, or insurance to a client. It’s an excellent way to gain more valuable industry experience and qualifications. At the same time, you are also making yourself indispensable to the needs of your clients and your employer.

What is the Career Path of a Modern Financial Planner?

Once you have achieved the necessary college degree to enter the financial industry, your career path will require first gaining three or four years’ worth of experience in junior positions. After gaining the necessary certifications, you will be able to work as a financial planner in an unsupervised capacity.

You will be qualified to receive your base salary, plus incentives and bonuses. That can easily add another five figures to your annual pay. As you work your way upward to a senior position, you can earn a six-figure base salary with matching bonuses and incentives. The career of a financial planner is thus a highly lucrative path to consider.